Sony Bank Becomes Japan’s First Carbon-Neutral Bank

August 30, 2008 · Filed Under As Green As I Can Be · Comment 

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Japanese bank photo
Photo credit: Getty Images

Sony Bank has become Japan’s first carbon-neutral bank, thanks to its purchase of renewable-energy credits. Issued by the Japan Natural Energy Company, the Green Power Certificate equals 1.1 million kilowatt hours—enough to cover the bank’s entire annual electricity consumption—and saves the equivalent of 400 tons of greenhouse-gas emissions.

In addition, for clients who own funds that exceed a certain amount, Sony Bank will use part of their service charges to purchase emissions credits, which it will then donate to the Japanese government. Sony isn’t alone …


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Focus Earth with Bob Woodruff: the Gulf Coast, Katrina and the DNC

August 30, 2008 · Filed Under As Green As I Can Be · Comment 

Focus Earth with Bob Woodruff Image
Image source: Planet Green

Focus Earth with Bob Woodruff looks at US environmental challenges of the past and what we can hope for in the future. With tropical storm Gustav on a collision course for the Gulf of Mexico, is New Orleans ready for another Katrina? On the third anniversary of Katrina, and after watching Gustav rip through Haiti and Cuba, leaving several casualties in its wake, Bob Woodruff takes a closer look at how far New Orleans has come in the last three years. Also, lots of promises were made this week in Denver as the Democrats nominated their candidate for President, but just what exactly is this t…


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Mexico to Phase Out Dirty "Vochos," or VW Beetles

August 30, 2008 · Filed Under As Green As I Can Be · Comment 

mexico beetles photoThe ubiquitous green and white Volkswagen bugs that serve as cheap taxis for millions of Mexico City residents while damaging their lungs by spewing ultra fine particulate matter and other pollutants will be phased out by 2012, according to the Spanish news agency Efe. The cars, known fondly as “vochos,” proliferated in Mexico decades after Volkswagen began manufacturing them in the city of Puebla.

The municipal transport and road ministry, known as Setravi…


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US, China, Wealthy Nations Should Bear the Costs of Reducing Carbon Emissions: Stockholm Environment Institute

August 30, 2008 · Filed Under As Green As I Can Be · Comment 

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Not that the principle of this is new, but in an effort to push forward a new global treaty on greenhouse gas emission reduction, the Stockholm Environment Institute has said that the United States, China, and other wealthy nations should be responsible for the majority of the costs of reducing greenhouse gas emissions, Bloomberg reports.

Wealthy Would Have to Pay For Poor Nations’ Reductions
Under the proposal both national income and overall emissions would be considered when determining the level of carbon emission cuts a country would be required to …


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Article Marketing to Be Number One

August 30, 2008 · Filed Under Article Marketing, Copywriting · Comment 

If you have been doing business in the online arena for quite sometime, I am sure that you already know that the best way to make money over the internet is to bring as many interested people to your website. This can be done through article marketing.
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Submit Your Articles To Hundreds Of Directories With Just… One… Click…

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Quote of the Day: Michael Braungart on Population

August 30, 2008 · Filed Under As Green As I Can Be · Comment 

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Michael Braungart is co-author with William McDonough of Cradle to Cradle. He writes a very strange article in Abitare that includes a few gems, including this one about the population problem.

“But I can tell you, sustainability is boring. It is just the minimum. Like when you were asked: ”How is your relationship with your girlfriend?” What do you say? Sustainable? I’d say: “I am so sorry for you.” Design is the complete opposite of sustainability. We would still live on trees if we were sustainable. Sustainability just keeps the same things over and over again. Instead we should celebrat…


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Article Marketer - Article Marketing Science and the Resource Box

August 30, 2008 · Filed Under Article Marketing, Copywriting · Comment 

You don’t need a lot of fancy programming skills to be successful as an article marketer, but you do need to understand how your readers feel. article marketing requires you to focus on the reader’s interests, not your own. It’s fair for you to let them know who you are and what you’ve done, but it’s not fair for you to sit them down for a summer vacation slide-show just because they liked your article on mufflers.
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Why Does Article Marketing Have a Long Term ROI Higher Than PPC?

August 30, 2008 · Filed Under Article Marketing, Copywriting · Comment 

I get a variation of this question a lot in my coaching programs. I am just a real avid supporter of article marketing (almost all of my first time visitors come from article marketing) and so naturally when I coach and teach, I recommend article marketing.
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Insights Into Attracting Abundance

August 30, 2008 · Filed Under My Journey, My World · Comment 

The Power of Intention and Law of Attraction have become extremely popular mainstream niches over the past couple of years with the introduction of “The Secret,” and now more than ever, people are realizing that they have control over their physical environment through the use of deliberate thought, positive emotion and conscious intention. As empowering and exciting as this new awakening is, the philosophical underpinnings of this body of information has been known and practiced for ages. For centuries, spiritual teachers and authors have been sharing profound insights about the power we have to…

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Article Marketing Secrets That Get Results

August 30, 2008 · Filed Under Article Marketing, Copywriting · Comment 

In a nutshell your visitor reads your headline, which in itself can be developed from more than one angle, scans through the body of your article and clicks through your link or clicks away. What is the goal or purpose of your article? Sales, Presell, Opt-in?
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