SEO and Why You Take Advantage of It To Become a Trusted Expert Online

November 25, 2009 · Filed Under Online Business, Promotion and Marketing 

You may not realize it, but the things that will make you a trustworthy Expert will also help you with your SEO

That may improve your natural ranking with Google

that will help people looking for your product or service find you in the apex of the search rankings

Which makes them think of you as a Trusted Expert!

See how that works?

If you want to be a trustworthy Expert ( and naturally you do ) you need to be all over SEO. Thats because folks inherently trust natural search results more than pay-per-click ads when they do a search.

Why?

It does not matter what the logical truth is, its the visceral emotional reaction ( I’m such a genius for realizing that big word ) that counts, and gets folk to take action. So, if you need to be considered a trustworthy Expert in a certain niche, then you need to rank well in your target keywords.

You may expect this post to be full of SEO tricks and tips, but what you do not realize is that youve already been doing a lot already to improve your SEO, if youve been doing all the stuff that Ive recommended to become a Trusted Expert ( and you have been doing those things, havent you cause here is the prior post in the series if you missed it Press Releases the More Technical Stuff

- Your blog. Google and the other search engines loves them some blogs. Each time you post, you improve your credibility and your standing with Google. Blogs are also a good way to target new keywords a good blog post with the proper keyword density ( 2-5% ) can bring you in a lot of new folk if targeted in the right way.

- your web press room. Again, Google loves anything that provides fresh content, and youre going to be posting every single promotional release you send out ( and again, you are sending publicity releases out now, right? ) This is particularly important because the online press release services only keep your promotional releases indexed for a short time. Anyone looking on the terms you utilized in those press releases after that time will be directed to your internet press room / latest stories area. And if you do not have an area for your publicity releases, then theyll end upat somebody elses websites.

outside your Trusted Expert content, there are a loads of basic technical things you must be doing to enhance your SEO.

  • Make sure no two titles and descriptions on your site are the same (Google often deems this as duplicate content, even though the pages might be completely different)
  • Add your primary keyword phrase to your title, description & keyword tags (only one time in each)
  • Have a Google friendly site map and submit it to the google webmaster tools.
  • Have your main keyword in an h1 tag (only once)
  • Use your alt tags and add your primary keyword to one of them (most important is to describe the image but when possible add a keyword to one of them)
  • Check for broken links and images (Google hates errors)
  • Link to related high authority resources (Google likes seeing you offering visitors relevant info and linking to high authority sites)
  • Internally link to your main pages with the keyword anchor text you want to rank for (internal linking is very important and often overlooked)
  • Use a robots.txt file.

There are a lot of other tricks to improve your SEO, but this is a handy place to start. Like many things about being a trustworthy Expert, it all comes back to the content. Correctly centered content not only brands you as a Trusted Expert, but it also improves your SEO and makes it less complicated for people to find you, which helps them to see you as a reliable Expert.

Funny how reciprocal that is well I think so anyway sort of.

find out more about becoming a trusted expert and how you can Make Money Online.

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