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Video Marketing Secrets - Discover the Power of Relationship Building With Video Marketing
By [http://ezinearticles.com/?expert=Mike_A_Stewart]Mike A Stewart
It’s been said that a picture paints a thousand words. If that is true, then a video paints a million words.
And video builds relationships with the viewers to your website or blog.
Text can build relationships, but it is limited. Audio can build relationships, but it too is limited.
Video builds relationships much more powerfully than in text and audio. For example, just about every day I will get an email or phone call from a prospective customer or client, and they will introduce themselves by saying “I met you on your web site.” At conferences people will come up to me and say the exact same thing
“I met you on your blog and I feel like I know you already.”
That is a powerful experience for the visitor to a website.
Video testimonials
If I say I am great and can help your business, that can come across as arrogant. If someone else says I am great and can help your business, that is called a testimonial and is much more easily accepted.
When you read a testimonial on a website or blog, don’t you sometimes think “Well yeah, but any one could have made that up and put it in print.” The skepticism is heavy in this case.
You could add a picture next to the written testimonial and that ups the believability somewhat, but the skepticism is still present.
Now, take that same testimonial and turn it into a video testimonial and the skepticism is washed away. You can’t fake a video testimonial.
Relationship building strength
One of the biggest benefits of using video in your internet marketing is video rapidly increases the know, like and trust factor. Know, like and trust is the basis of building trust with prospects and customers. And your prospects will do business with those whom they know, like and trust.
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From Mike Stewart - The Internet Video Guy & Article Traffic Explosion
Article Source: http://EzineArticles.com/?expert=Mike_A_Stewart http://EzineArticles.com/?Video-Marketing-Secrets—Discover-the-Power-of-Relationship-Building-With-Video-Marketing&id=1523152
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Ways to Target Your Audience With Video Marketing
By [http://ezinearticles.com/?expert=Darren_Webb]Darren Webb
Here are a few things that you want to think about when you are making your video in regards to your target audience.
Music
When you are choosing music for your video, think about your target audience and what type of music they are going to want to listen to. If your target audience is the younger crowd, you can go with music that is louder. If you are targeting people who are older or who are stay at home mothers, a quieter, more relaxing type of music should be used. It’s also a good idea to think about the types of products or services that you are offering. If you are selling something to make people relax, you don’t want to play loud music. If the item is for exercising, you don’t want the music to be soft.
Affects
Something else that you need to think about when you are making your video is what type of affects you are going to be using. Again, the target audience’s age should come into play here. If you want to target consumers that are teenagers, something really flashy is going to make them interested. For people who are older, you should use affects that are easy on the eyes. But stay away from strobe lights and affects - that can make people ill and then they will never get the information that you are offering.
Colors
Again, this is something that should be considered with regards to the person’s age. People who are younger are going to want to bright colors and fluorescents, but for older people earth tones are a good idea. This is also something that should be considered in regards to the type of products and services you offer. If you are offering things that are designed to relax, you don’t want to use a lot of loud colors in your video. The colors that are in the video should reflect the type of product or service that your company is offering.
Message
The message that is put on your video is also something should also be geared towards the people that are in your target audience. Think about the target audience’s interests, attention span, and anything else that can be incorporated into a message.
Marketing videos are something that requires a lot of thought to be done correctly. The person that is making the video should think about the person’s age and their interests, and make the video with that in mind. When you think about your audience, you will find that the sales on your website increase and that you are going to have a lot more interested people. People appreciate it when they are thought about in advertising.
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Article Source: http://EzineArticles.com/?expert=Darren_Webb http://EzineArticles.com/?Ways-to-Target-Your-Audience-With-Video-Marketing&id=1522693
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Internet Video Marketing Drives Major Traffic to Your Website
By [http://ezinearticles.com/?expert=Paul_S_Fitzgerald]Paul S Fitzgerald
Nowadays, more and more people are posting their videos on the Internet. Why? It is because Internet video is the fastest way to get recognized. Majority of the people world-wide use the Internet for research, communication, business, and most especially for recreation and entertainment, and because multitude of people use the Internet, it also has become a very effective marketing tool for any business.
Especially now that any one and every one can view videos on line, and that more and more people are inclined to watch videos rather than read, Internet video is increasingly becoming a popular marketing tool for Internet marketers. That is why marketers usually incorporate videos with corresponding articles or blog entries or vice versa. The video may be an artistic ad or a comic one, but what most marketers keep in mind is having their URL displayed on the video while playing. This way, viewers easily notice the link and somewhat become embedded in their minds.
Moreover, marketers have specific websites that mainly contain many other Internet videos that can bait more viewers to check out their sites, and eventually subscribe or buy products and services. That is how vital videos are in driving major traffic to your website.
However, simply posting your videos on YouTube, Revver, myspace, metacafe, or other similar video sites would be utterly useless if you don’t lead them directly to your own website. That is why it is essential that you put in your website address or URL in the descriptive box when posting your video. This way, when viewers can click on the URL, they will be instantly directed to your own website wherein you can further encourage them to subscribe or purchase.
Another essential item that you have to supply in posting your video is a keyword loaded description of your video, meaning it has must be composed of the essential as well as mainstream keywords. The keyword description that you put in for your video works similarly to an SEO, meaning that by typing in the keywords in the search engine, the search engine will directly lead the searcher to pages of search results, consisting of sites that use those keywords.
Search engines are the ones to recognize if the video or site is a relevant one. And what puts your video or site in a good spot is that many search engines must notice it. Thus, it is also advised that you submit your video to as many video hosting sites, blogs, podcasts, and other social bookmarking lists. This is called Social Media Optimization. By optimizing your online presence, it makes you more visible through searches within community websites as well as online communities. Other social network connectors include tags, bookmarks, RSS feeds, reviews, trackbacks, comments, and ratings.
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Article Source: http://EzineArticles.com/?expert=Paul_S_Fitzgerald http://EzineArticles.com/?Internet-Video-Marketing-Drives-Major-Traffic-to-Your-Website&id=150150
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